BTTS 2025 delivers for group travel – New format promises even greater value in 2026

The British Tourism & Travel Show (BTTS) once again proved why it’s the UK’s flagship event for the group travel industry. The two-day exhibition drew thousands of group travel organisers, coach tour operators and wholesalers to the NEC Birmingham on 19–20 March 2025. 201 exhibitors showcased the best in British and Irish destinations, attractions, experiences,…

British Tourism & Travel Show 2025: Star entertainment and regional travel experiences

Over 200 exhibitors will transform NEC Birmingham into a travel industry spectacle this week, on 19-20 March. This two-day event brings the UK’s best destinations, attractions, and hotels together, offering group travel professionals a comprehensive showcase of regional travel experiences and group travel options across the British Isles. Star entertainment and interactive experiences As would be…

VisitLiverpool Showcases Tourism Gems at the British Tourism & Travel Show

VisitLiverpool is gearing up to make a significant impact at the British Tourism & Travel Show, showcasing a selection of must-see visitor attractions as part of the region’s wider visitor offering. Alongside key partners, VisitLiverpool will highlight the region’s rich history, vibrant culture, and world-class attractions that make it a must-visit destination.  With music, culture,…

AI in action: Practical use cases to kickstart your AI journey today: Q&A with Manu Kastia

As artificial intelligence continues to reshape the travel industry, understanding its practical applications has become crucial for business success. At this year’s British Tourism & Travel Show, Manu Kastia, Founder and Head of Strategy at Digital Dialog, will present his insights in the session, ‘AI in Action: Practical Use Cases to Kickstart Your AI Journey…