Inbound travel trade: A golden opportunity to boost your business
This presentation covered:
- A brief overview of inbound tourism, its value to the UK economy and the current political and economic context
- The latest visitor trends and statistics
- The challenges and opportunities facing the inbound industry from both demand and supply sides
- Why travel trade engagement is a golden opportunity for supplier businesses and destinations to boost their inbound business
- How supplier businesses and destinations can collaborate with / support the travel trade to maximise the opportunity
Speaker
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Joss CroftCEO, UKinboundAs CEO of UKinbound, Joss leads the award-winning trade association that advocates and lobbies for policies that drive the UK’s second largest service export sector. Joss plays a crucial role in developing its members inbound businesses, connecting buyers and sellers to drive profitable outcomes. Having steered the association and the sector through the pandemic, Joss now works to drive growth and value for the industry. He also sits on government advisory boards in Scotland and the UK. Joss was awarded an OBE in the New Year’s Honours List 2023 for services to the tourism industry.