Trigger thinking: Shut up and take my money
Feel like it’s impossible to tap into why people actually choose a trip or experience?
Welcome to Trigger Thinking, a tour of the psychology behind what actually gets people to take action.
Spoiler: it’s not just solving their problems. The session explored why focusing on triggers, not just struggles, is the secret sauce for creating a brand strategy that converts interest into sales. Packed with relatable examples, and actionable tips, this talk demonstrated how to stop blending in and start creating scroll-stopping, trigger-driven marketing.
Learning objectives
The aim of the presentation was to help attendees:
- Learn how to stop solving generic problems and start triggering real action.
- Gain a better understanding of the power of buying psychology—why people buy and how to spark their ‘I want to go there’ moments.
- Leave with fresh ideas, actionable tips, and a clear strategy to create marketing that actually converts.
Speaker
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Catherine WarrilowFounder, The PlotCatherine is a brand strategist specialising in travel, tourism, and experiences. With years of experience helping attractions, destinations, and travel tech brands stand out and create growth, Catherine is known for sorting out the messy middle between what you do and what your customer actually wants. From TripAdvisor to Eureka!, Sykes Cottages to Hard Rock, Catherine is regarded for blending psychology with creativity, and teaches brands how to unlock the hidden triggers that drive action. Catherine’s session will provide actionable strategies and relatable examples to inspire fresh approaches to marketing