Winning new customers to coach holidays
This session, organised by the Coach Tourism Association, outlined the current benefits of coach holidays and how they can be further enhanced to attract new customers to take the coach option. The panel talked about examples of what has worked for them, and what hasn’t. They also discussed the challenges they have faced and what operators need to do to attract new customers of any age.
Speakers
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Graham HopcraftGlobal Sales Manager, DFDSGraham has been employed in the ferry industry since 1999, working mainly with the group market. As a self-confessed business development geek, Graham has always had an interest in the coaching industry and the age old problem of how to grow the market with new younger clientele. Graham sits on the board of directors for the CTA and constantly looks to promote DFDS route to new markets. Many starting as niche products, the Ski market interests Graham because this market already delivers a younger traveller. Graham’s question would be, how to spread this magic elsewhere in the industry and what tools are needed?
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Jason EdwardsOwner, Jason Edwards TravelJason Edwards is a multi-UK award winning industry figure. He has supported and worked with many industry-related causes, has sat on judging panels and is a speaker.
Jason spent 13 years with British Airways as an aircraft engineer, then moved on to working for the family business of Edwards Coaches for 21 years. Jason’s passion for travel and the coach industry led him to start Jason Edwards Travel in 2023. Since then, Jason has joined forces with Stewart Issac, Lloyd McGowan and Alan Clough, boasting over 100 years of industry experience between them.
Jason was made High Sheriff of Mid Glamorgan in 2020/21 and his last personal notable achievement was passing his CPC International Transport Manager PSV qualification in 2021.
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Louise FitzpatrickHead of Sales, Albatross TravelLouise Fitzpatrick’s career in the hotel industry began in 2003 with Marriott Hotels, during which time they successfully managed a diverse portfolio of coach operators, wholesalers (both domestic and inbound), and FIT markets. With extensive experience in the travel sector, Louise is currently the Head of Sales at Albatross Travel, having joined the company in 2020. Louise oversees the front-line Account Managers and Sales Support team, ensuring seamless operations and client satisfaction. Additionally, Louise serves as a Board Director for the Coach Tourism Association, contributing to the development of the sector and its ongoing success.