We catch up with Matthew Lawrence, UK Business Development Manager at Outdooractive to find out more about their company and exhibiting at the British Tourism & Travel Show.
Tell us a bit about your company:
Outdooractive is Europe’s leading digital platform for outdoor tourism. Our full-service SaaS solution is designed to help all tourism stakeholders manage data, market themselves, and use web and app technology to better serve their guests and customers worldwide.
Our platform is already used by more than 4,000 partners across Europe, with solutions covering data management, marketing, web and app technology. We help DMOs to digitise their destination, manage their destination, guide their visitors, and reach new guests. We can also support DMOs on their path to sustainability.
At the same time, our consumer app is used and trusted by millions of outdoor enthusiasts and tourists across Europe who use Outdooractive to find inspiration, plan their next trip, navigate and to share their adventures.
Our DNA was established in the German Alps where the company was spun out of an existing business that helped destinations establish new tourism facilities such as hotels and develop new trails.
Focused on its digital platform, Outdooractive grew quickly in central Europe and now has regional offices in six European countries. In 2020 it established its office in the UK following its acquisition of ViewRanger, a consumer outdoor activity app.
We believe Outdooractive is unique in bringing tourism businesses, consumers, and other stakeholders together seamlessly in a single digital platform.
Tell us about your latest product(s), service(s), promotions or launches visitors can hope to see on your stand:
We are looking forward to showing how our platform is already helping UK tourism organisations such as Discover Suffolk, Forest of Bowland AONB, and Warner Hotels. We will be showcasing Destination, our SaaS-based digital platform solution. Organisations can start benefiting from this immediately through our free solution and then upgrade to our Destination Pro or Pro+ levels if they want to access more information on visitors in their region or want to embed more advanced technology into their own web solutions.
We will be showcasing the Discover Suffolk app – the must-have companion for any visitor to Suffolk.
We will also be showing how Outdooractive can help hotels and accommodation brands to appeal to and connect with active guests. And showcasing our marketing solutions that can be used by destinations to promote their region to a UK and a European audience of targeted consumers.
Why is exhibiting at the British Tourism & Travel Show an unmissable opportunity for you?
This is our first trade show as Outdooractive in the UK, and we are looking forward to meeting more of the UK travel and tourism trade, understanding their challenges, and explaining how we can help them to manage, market, and analyse their destination or property.
Meet the Outdooractive team at the British Tourism & Travel Show on Stand A21.