We caught up with Jackie Ledger from Visit Leicester and Leicestershire to find out more about their company and exhibiting at the British Tourism & Travel Show.
Tell us a bit about your organisation:
Visit Leicester is the official destination management organisation for Leicester and Leicestershire. We are a public sector organisation, supported by Leicester City Council and Leicestershire County Council, responsible for delivering Place Marketing and Strategic Tourism development across Leicester and Leicestershire.
Tell us what visitors can see on your stand:
Uncover the story of a city and county with over 2,000 years of history. Visitors are guaranteed a traditional ‘taste’ of England and a landscape of woodland and waterways perfect for gentle adventures. We are promoting our latest Group Travel Guide, where you’ll find practical help with coach parking and travel, view suggested itineraries, browse accommodation providers that work with the trade and discover how we can support you to plan, promote and arrange a memorable and enjoyable visit for your customers.
Why is exhibiting at the British Tourism & Travel Show an unmissable opportunity for you?
Group travel is a new market for Leicester and Leicestershire that we have just started to explore. We offer an interesting and cost effective alternative to the honeypot destinations. In Leicester and Leicestershire you will find plenty of history, award winning attractions, beautiful countryside and waterways, superb accommodation and a range of food and drink that is hard to beat anywhere else. We don’t want to be a hidden secret and group travel organisers are encouraged to discover a place they wish they had know about for years! A warm welcome awaits everyone in Leicester and Leicestershire.
Meet the Visit Leicester and Leicestershire team at the British Tourism & Travel Show on Stand C48.